4 edition of Anti-drug media campaign found in the catalog.
Anti-drug media campaign
United States. General Accounting Office
by The Office in Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013)
Written in English
|Other titles||ONDCP met most mandates, but evaluations of impact are inconclusive., Office of National Drug Control Policy met most mandates, but evaluations of impact are inconclusive.|
|Statement||United States General Accounting Office.|
|The Physical Object|
|Pagination||91 p. :|
|Number of Pages||91|
A study of the National Youth Anti-Drug Media Campaign from to found that the $ billion federal initiative was not effective in reducing drug use, and may even had the reverse effect on some youth, by sparking teens’ curiosity. The brand name associated with the National Youth Anti-Drug Media Campaign was highly recognized, but this brand name awareness did not translate into the intended change in cognitive or behavioural marijuana use outcomes. There are several approaches to brand name recognition measurement, including the comparison of recognition rates of true and false brand phrases, and their association .
The National Youth Anti-Drug Media Campaign launched a set of television ads this year aimed at debunking teens' perceptions that marijuana is a harmless drug. The timing is good: government data show that marijuana use is on the rise among U.S. teens. Who are the teens most likely to try marijuana? What kinds of behaviors may lead teens to try it? For example, while reviewing the role of behavioral theory in the US National Youth Anti-Drug Media Campaign, Worden and Slater () concluded that " the Campaign would have benefited from.
The White House's "National Youth Anti-Drug Media Campaign" is no exception. To date, the campaign has spent some $2 billion in taxpayer dollars and matching funds since to produce print, television, and radio advertisements urging "America's youth to reject illegal drugs," specifically marijuana. Oregon is one of eight states selected by the Office of National Drug Control Policy for a six-month anti-methamphetamine broadcast and print advertising campaign that begins today.
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Witnesses testified about the White House Office of National Drug Control Policy's Anti-Drug Media Campaign, and efforts by the entertainment industry to promote an anti-drug message.
At issue was. this campaign.(See the Appendix for a list of panel members.) While the strategy was designed primarily to provide direction for the National Youth Anti-Drug Media Campaign,it can also be used to shape the activities of other national,regional,and local anti-drug programs,and thereby create synergy across youth drug prevention programs.
Care File Size: KB. The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign has launched a new youth-targeted ad campaign to educate teens about the dangers of multiple substances, including drugs and alcohol, and help them to live “above the influence.”.
The National Youth Anti-Drug Media Campaign is a current domestic government propaganda campaign in the United States conducted by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of "reducing and preventing drug abuse.
Get this from a library. National Youth Anti-Drug Media Campaign: summary. [United States. Office of National Drug Control Policy.;]. Statement of Steve Pasierb, President and CEO. Study Finds Teens Exposed to Campaign Messages Less Likely to Use Marijuana. New York, NY – Febru – A new independent, scientific analysis of the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign (NYADMC) found that teens who were exposed to “Above The Influence” drug.
How effective are media campaigns. Trying to determine whether people have changed their drug taking because they saw a campaign is near impossible to measure. Many surveys about drugs show that most people’s main source of information about drugs is the popular media.
Most media output is intended to be informative or entertaining. National youth anti-drug media campaign: How to ensure the program operates efficiently and effectively: hearing before the Subcommittee on Criminal Congress, first session, August 1, [United States] on *FREE* shipping on qualifying offers.
We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged to 18 years and report core evaluation results.
Get this from a library. Testing the anti-drug message in 12 American cities: National Youth Anti-Drug Media Campaign. [United States. Office of National Drug Control Policy.;].
Anti-drug campaign. likes. This anti-drug campaign, want to reach everyone, to increase knowledge, understanding, and awareness about ers: Ondcp Reauthorization: The National Youth Anti-Drug Media Campaign: Hearing Before the Subcommittee on Criminal Justice, Drug Policy, and Hum on *FREE* shipping on qualifying offers.
Ondcp Reauthorization: The National Youth Anti-Drug Media Campaign: Hearing Before the Subcommittee on Criminal JusticeFormat: Hardcover.
For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years.2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by: For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years.
2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by: This article is about the anti-drug ad campaign. For the Larry Kramer play, see Just Say No (play). First Lady Nancy Reagan speaking at a "Just Say No" rally in Los Angeles, " Just Say No " was an advertising campaign prevalent during the s and early s as a part of the U.S.
" War on Drugs ", aiming to discourage children from. If you're having any difficulty communicating with the people you care about you might want to read a good book about communication skills, or talk with a councilor or therapist who can help you to learn some basic listening and sharing skills.
Antidrug media campaign: ONDCP met most mandates, but evaluations of impact are inconclusive: report to congressional committees. Book. Community Songs.
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E-commerce Website. Angel's Pre-Loved On-line Selling. Clothing (Brand) Anti ers: Media Campaign, describes the evaluation of the National Youth Anti-Drug Media Campaign (Evaluation) design, and outlines the contents of the later chapters.
The Evaluation focuses on the measurement of the outcomes and impact of Phase III of the Media Campaign on children and their parents concerning illegal drug use among youth. The Evaluation. The future of the nation’s youth anti-drug media campaign – its effectiveness already under scrutiny – grew a shade dimmer when the House of Representatives recently voted to block funding to the company that provides the ads.
“The prohibition will have substantial debilitating effects on the media campaign,” said Christopher M.
Marston, deputy chief of [ ]. In my opinion, of the most difficult topics for the advertising industry to touch are all anti-drug related topics.
Besides the fact that anti-drug campaigns can be sensitive and controversial, it is difficult to convey a message that effectively reaches the target audience, especially if it is the younger generations.
The government funds most anti-drug. Mass media have changed dramatically over the past 25 years, yet they still remain an important channel for substance use prevention messages. Unfortunately, the large mass media substance use prevention campaigns, especially the National Youth Anti-drug Media Campaign, have not been found to be generally : David B.
Buller, Barbara J. Walkosz, W. Gill Woodall.Nov 7, - Explore susanjdobson's board "Anti Drug Campaigns" on Pinterest. See more ideas about Anti smoking, Drugs abuse and Smoking campaigns pins.